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《中国出版传媒商报》报道:2012年12月,亚马逊为其KindleFire设备推出了专用的信息推送系统(Amazon Device Messagingeta,简称ADM)。ADM系统构建了一条重要通道——它为广大内容商提供了与其Kindle用户实时沟通和交互的能力。这一能力使内容商可以更加精准地定位目标客户、有效地进行产品宣传和营销,从而促进客户的持续消费。亚马逊也由此将内容商更加紧密地聚拢在了一起,极大地丰富了围绕Kindle的内容资源。这样,ADM系统就逐渐成为亚马逊在移动互联网内容营销推广上的核心平台。
China Publishing Media reported: In December 2012, Amazon introduced a dedicated information push system (Amazon Device Messagingeta, ADM) for its KindleFire device. The ADM system has built an important channel - it gives broadcasters the ability to communicate and interact in real time with their Kindle users. This capability enables content providers to target their customers more precisely and effectively conduct product promotion and marketing to drive continued customer spending. Amazon also will be more closely together content providers together, which greatly enriched the content around the Kindle resources. As a result, the ADM system has gradually become Amazon’s core platform for mobile Internet content marketing.