从信息传播学角度来看,包装会给消费者两方面的信息:其一是产品功能方面的信息,这是设计传达的最本质、最直接的物质方面的信息;其二则是传达产品内在、间接、非物质方面的信息。随着市场经济的深入发展,产品传达给受众非物质方面的信息越来越成为消费者购买产品的主要因素,这使当代的包装设计超越了其原始的“容纳”、“装饰”、“保护”作用,进而使包装的形式与功能、材料与工艺等诸方面都面临着新的实验与创造。 From the perspective of information dissemination, packaging will give consumers two aspects of information: one is the product function information, which is designed to convey the most essential and most direct material aspects of the message; the second is to convey the inner product , Indirect, non-material information. With the deepening of the market economy, the non-material information conveyed by the product to the audience has increasingly become the main factor for consumers to purchase products, which makes contemporary packaging design surpass its original “accommodation”, “decoration”, “protection ”The role, and thus the form and function of packaging, materials and processes are all facing new experiments and create.