一、思想沟通的重要性和紧迫性(一)思想沟通的重要性1、是凝聚人心的重要途径。我国对外开放以后,国企设备、产品老化等的历史包袱远比外企沉重,市场竞争力处于明显的劣势。同时,由于国企受分配政策的限制,无法实现市场意义的奖酬制度,从经济上调动员工积极性的路子比较窄,特别是失去对人才的 First, the importance and urgency of ideological communication (a) the importance of ideological communication 1, is an important way to unite the people. After China’s opening up to the outside world, the historical burden of the aging of state-owned enterprises such as equipment and products is far more serious than that of foreign enterprises and the market competitiveness is at a distinct disadvantage. At the same time, due to the restriction of the distribution policy, the state-owned enterprises can not realize the rewards and remuneration system in the sense of market. The way to mobilize the enthusiasm of employees is relatively narrow, especially the loss of talent