在报业转型发展过程中,跨媒介经营一直是题中应有之义。报业会关注那些与其邻接点众多,可以成功实现竞争力转移的业务单元进行扩张。在时下报业遭遇发展困境、报人更为迫切地寻找能够产生和增加利润的新的业务单元的背景下,正做得风生水起的电子商务进入报业视野。选择电商,并不是一时头脑发热,报业看到了电商与其优势的互补之处,报业的无形资产和资源可以转移到电商交易中,以期探索形成自有的运营模式。报业自己搭建平台做电商,或借助第三方 In the process of newspaper industry transformation and development, cross-media management has always been the subject of proper meaning. The Press Council is concerned about the expansion of business units that have so many adjoining points that they can successfully shift their competitiveness. Nowadays the newspaper industry is in a dilemma of development, and the newspaper people are more desperately looking for new business units capable of generating and increasing profits, the fast-moving e-commerce is entering the newspaper field of vision. The choice of e-commerce is not a temporary headache. The newspaper industry has seen the complementarity between e-commerce and its advantages. The intangible assets and resources of the newspaper industry can be transferred to e-commerce transactions in order to explore the formation of its own operating mode. The newspaper build their own platform to do electricity providers, or with the help of third parties