走在大街上,你的手机突然收到一条信息,是某商店在促销,凭该短信购买某产品可获得一定比例的折扣;散步时无意中看见路边的一幅大型户外海报,你拿起手机对准上面的二维条码拍照,可马上通过手机迅速读取海报上所宣传商品的最新资讯,并可获取商店提供的优惠券……这样的情景正发生在我们身边,并且覆盖范围越来越广。这种商业应用就是移动营销。 Walk in the street, your cell phone suddenly received a message that a store in the promotion, with the message to buy a product can get a certain percentage of the discount; walking accidentally saw a large outdoor poster on the roadside, you pick up The phone looks at the two-dimensional barcode above to get the latest information on the posters on the mobile phone, and get the coupons from the store right now ... This situation is happening around us and coverage is increasing The more widely. This commercial application is mobile marketing.