品牌战略出镜专家:著名经济学家、中国企业联合会副会长艾丰中国企业必须要转变依靠低价在国际上竞争的局面,金融危机加速了这个过程。打造品牌需要质量、文化和时间,所以做品牌要有长期的规划。中国制造的质量经过二三十年的努力,已经有了很大的提升;而在文化上还 Brand strategy appearances Experts: Renowned economist and vice chairman of China Enterprise Confederation Yifeng Chinese enterprises must change the international competition on the basis of low prices. The financial crisis has accelerated this process. Build a brand requires quality, culture and time, so do have a long-term brand planning. The quality of Chinese-made products has been greatly improved after two or three decades of efforts. In terms of culture,