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营销者说我们正处在一个非常变革的时代,不断有新的工具和技术涌现,我们对很多手段、渠道的使用,都还处在一个摸索的阶段。2016年,博世在中国市场取得了双位数的增长,预计整体规模将达到900亿元。在品牌层面,2016年的中期调研显示,博世在北京、上海和7个西部城市(成都、武汉、重庆、郑州、长沙、长春、西安)的ABA指标有很大的涨幅。这主要得益于2016年新一轮主题为“你的美好,博世来帮你”的品
Marketers say we are in a very revolutionary era, with new tools and technologies constantly emerging. We are still at a groping stage in using many means and channels. In 2016, Bosch achieved double-digit growth in the Chinese market and the overall size is expected to reach 90 billion yuan. At the brand level, mid-term research in 2016 showed that there was a big increase in ABA indicators in Beijing, Shanghai and seven western cities (Chengdu, Wuhan, Chongqing, Zhengzhou, Changsha, Changchun and Xi’an). This is mainly due to a new round of 2016 theme of “your beauty, Bosch to help you” products