移动营销已经逐渐成为数字营销不可回避的话题之一,当前的移动营销似乎走向忽视内容、依赖通路的误区。今天成功的移动营销一定是成功在内容上,以病毒口碑为主要特征。至于何时移动营销能够像传统营销那样,借助移动媒体所铺设的传播通路进行轻松的营销,恐怕是几年后的事了。 Mobile marketing has gradually become one of the unavoidable topics in digital marketing. The current mobile marketing seems to be ignoring the content and relying on the misunderstandings of the path. Today’s successful mobile marketing must be successful in content, with the virus’s reputation as the main feature. As for when mobile marketing can be as easily marketed as traditional marketing, it’s probably a matter of years since marketing is easy with the help of the propagation path that mobile media has laid.