注意公关扩大影响利用电视、广播、报纸等大众新闻传播媒介,如“东方直播室”,与市民对话等,把如何建设新上图的讨论扩大到全社会,悬赏重金奖励市民的好建议。一可引起轰动效应,扩大宣传效果;二可打破大图书馆的神秘感,普及利用图书馆的知识;三可倾听广大读者的心声。新馆开馆之际可开国内图书馆之先河,舍得花重金做广告,以扩大影响。礼品最好是免费使用一年的嘉宾借书证。趁此机会和国内外大企业联办图书馆(或叫专业阅览室),同时向其提供优质信息服务。江洪涛(上海市农科院图书馆) Pay attention to public relations to expand the influence of the use of television, radio, newspapers and other mass media, such as “Oriental Studio”, and the public dialogue, how to build a new discussion on the map to the whole society, rewarding people a good idea to reward people. One can cause sensational effects and expand publicity; second, it can break the mystery of large libraries and popularize the knowledge of libraries; and third, they can listen to the voices of readers. The opening of the new museum can open a precedent for the domestic library, willing to spend heavily to advertise in order to expand its influence. Gift is best free to use a year’s guest library card. Take this opportunity and large enterprises at home and abroad jointly organized library (or professional reading room), at the same time to provide quality information services. Jiang Hongtao (Shanghai Academy of Agricultural Sciences Library)