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经济文化快速发展,使得人们在物质需求上得到了较大满足,在物质需求得到满足后,人们逐渐将对物质的需求转化为对精神层面的追求。因此在选择商品时,人们的消费观悄然发生着改变,如今网络购物已成为很多人的一种消费方式。电子商务的出现,使人们的消费观、消费方式都发生了很大改变。消费不再局限于实体商铺交易,人们的选择面拓宽,消费行为日趋理性化。通过平面图片海报形式的展示已不能很好的满足用户对产品信息获取的需求,用户需要全方位、全视角的直观展示获取产品信息,那展示的方式需从二维转向三维,这将成为电子商务未来的展示方向,也将成为展示设计研究新的课题。
With the rapid economic and cultural development, people are greatly satisfied with the material needs. After the material needs are met, people gradually turn the demand for the material into the spiritual pursuit. Therefore, when choosing a commodity, people’s perceptions of consumption quietly change. Nowadays, online shopping has become a way of consumption for many people. The emergence of e-commerce, so that people’s consumption concept, consumption patterns have undergone great changes. Consumption is no longer limited to physical retail transactions, broadening the choices of people and rationalizing consumer behavior. Through the display of the poster in the form of a photo plane, the display of product information can not meet the user’s demand of obtaining the product information well. The user needs the visual display of the product from all directions and full viewpoints. The display mode needs to be changed from two-dimensional to three-dimensional. The future direction of business exhibition, will also be the display design research new topics.