改革开放以来，我国对外贸易飞速发展，不管是进口商品还是出口商品，给它一个言简意赅，醒目易记的译名显得十分重要。好的译名可以满足消费者的好奇心理和审美感，从而进一步让消费者树立该商品的形象。好的译名对商品促销也有不可估量的作用。要译好一个品牌，除了要顾及音 Since the reform and opening up, the rapid development of China’s foreign trade, whether it is imported or exported goods, give it a concise, eye-catching and easy to remember translation is very important. A good translation can satisfy consumers curiosity and aesthetic sense, so as to further allow consumers to establish the image of the product. Good translation of the promotion of goods also have incalculable role. To translate a good brand, in addition to take into account the sound