一场无情的火灾(或突发性爆炸事故)可能将一座驰名全国的大酒店(或商业大厦)逼入令人扼腕痛惜的困境,一起突如其来的毒气泄漏事故可能给一个赫赫有名的集团公司带来极其严峻的公关危机,一则误导的舆论可能使一家实力不菲的大企业因小错而蒙大冤,骤然间濒临倒闭……在种种突发性的严重危机面前,企业应当以何种方式迅速、妥善地处理,化不利因素为有利因素,变坏事为好事?这是一个严峻的公共关系课题——“危 A relentless fire (or sudden explosion) may force a big hotel (or commercial building) that is well-known throughout the country into a distressing plight. A sudden gas leak may be brought to a prestigious corporate group. To the extremely serious public relations crisis, a misleading public opinion may cause a large and powerful company to make big mistakes and suddenly fall out... What kind of companies should be in front of sudden and serious crises? Ways to deal with them promptly and properly, turning negative factors into positive factors, and turning bad things into good ones? This is a serious issue of public relations - “Crisis