“以退为进”,是为了保存实力,待机破敌采取的一种有计划的战略部署。《水浒传》中的洪教头,在柴进家中要打林冲,连唤几个“来”、“来”、“来”,结果使退让的林冲看出了洪教头的破绽,一脚中踢翻了洪教头。在市场竞争中,营销谈判也如同打仗一样,谈判桌上虽然不像战场上那样刺刀见红,互相残杀,但是争斗激烈。有时要坚持继续谈下去;有时则要休会下次再说;有时要据理力争;有时需要暂时退却,待机而进。这些营销技巧的娴熟运用,全凭营销人员的智慧与经验了。 一。。 “Retreat for advancement” is to preserve strength and stand by to adopt a planned and strategic deployment. The head of Hong Jiao in the Water Margin made Lin Chong into the house of Chai Jin, and even called several “come”, “come”, “come”, and as a result, Lin Chong, who had retreated, saw the flaw of Hong Jiao’s head and kicked it. Turned over Hong Jiao. In the market competition, marketing negotiations are just like fighting. Although the negotiating table is not as red-hot as the battlefield, killing each other, the fight is fierce. Sometimes it is necessary to insist on continuing to talk; sometimes it will be necessary to adjourn the meeting for the next time; sometimes it will be argued against arguments; sometimes it will be necessary to temporarily retreat and wait. The skillful use of these marketing techniques is based on the wisdom and experience of marketers. one. .