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白酒与广告,从古至今,结缘颇深。有不少的白酒企业的广告主说:做亦难,不做亦难。当白酒标王轰然倒下的时候,很多人从不同角度反思广告之于白酒推广与白酒品牌的作用与价值,并以此推而广之,反思广告之于产品推广与品牌建设的作用与价值。许多企业(特别是白酒企业)得出这样的反思结论:不做广告是等死,做广告是找死。这固然是有因噎废食,但也可以看出,白酒广告的操作难度甚高。
Liquor and advertising, since ancient times, deeply attached. There are many liquor business advertisers say: it is harder to do, not to be difficult. When the liquor standard king crashing down, many people from different angles reflect on the ads in liquor promotion and the role and value of liquor brands, and in order to push the wide and reflect the ads in product promotion and brand building role and value . Many businesses (especially liquor companies) come to this reflection conclusion: do not advertise is waiting dead, advertising is looking for death. This is a natural cause of waste, but it can also be seen that liquor advertisements are very difficult to operate.