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进城务工人员为我国城市现代化建设做出了巨大贡献,但其交通问题也日益严重,对进城务工人员进行交通安全宣传教育具有重要的意义。本文分析了快速城市化背景下进城务工人员人群的交通行为特征,并梳理了现有交通安全宣传教育欠缺之处。在此基础上探讨针对这个人群的交通安全宣传教育理念、教育内容及教育方式,并依此设计进城务工人员交通安全宣传教育活动的教品教具和具体方案,最后对活动在试点实践后的结果进行评价。活动设计突出了模块化、互动性、关爱性和知识的延伸等特点。
Migrant workers have made great contributions to the modernization of our cities, but their traffic problems have become increasingly serious. It is of great significance to publicize and educate the traffic safety of migrant workers. This paper analyzes the traffic behavior characteristics of migrant workers in the rapid urbanization context and combs the defects of the existing traffic safety publicity and education. On the basis of this, it explores the conception, content and method of traffic safety education and education for this group of people, and designs the teaching aids and specific programs for the traffic safety propaganda and education activities for urban migrant workers accordingly. Finally, The results were evaluated. Campaign design highlights the characteristics of modularity, interactivity, care and extension of knowledge.