媒体对运动员的报道存在着两种不同的视角:一是基于奥林匹克文化的榜样视角;二是基于大众文化的明星视角。媒体在日常报道中应以报道体育运动为主,开展批评报道时要提出切实可行的中肯建议,坚持崇高的新闻理想,真正从奥林匹克精神出发,塑造奥运榜样。 Media coverage of athletes there are two different perspectives: First, based on Olympic culture model role perspective; second is based on popular culture star perspective. In daily reports, the media should focus on reporting sports. When making criticism and reporting, it is necessary to put forward feasible and pertinent suggestions and uphold the lofty ideals of news and truly shape the example of the Olympic Games from the Olympic spirit.