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随着新媒体、新材料、新技术的开发利用,现代包装广告设计紧跟着时代的步伐,不断更新着创作手法和表现形式,设计人员不得不随时调整自己的步伐,寻找最佳的情感诉求艺术为切入点,使创作出的作品产生一鸣惊人的效果。本文对现代包装广告设计中的情感诉求从普通情感层面上的领会和精神层面上的深度剖析,来说明情感元素对于现代包装广告设计创意的重要性。
With the development and utilization of new media, new materials and new technologies, the design of modern packaging advertisements keeps pace with the times and constantly updates creative techniques and forms of expression. Designers have to adjust their own pace to find the best emotional appeal Art as a starting point to create a blockbuster effect works. This paper analyzes the emotional appeal of modern packaging advertisement design from the common emotion level and the deep analysis of spiritual level to illustrate the importance of the emotional element to the creative design of modern packaging advertisement.