在2014年内瓦国际车展上,宾利汽车可谓是风光无限,推出7种全新的奢华套件,全球首发了一款全新升级的欧陆旗舰跑车及其敞篷版车型。同时,万众瞩目的新飞驰V8也在日内瓦车展上完成了其全球首秀,另外,宾利汽车还展示了配备全新奢华套件的旗舰车型慕尚,奢华与性能展示无疑。在本次车展期间,就宾利汽车的一些大家关心的问题,我很荣幸地采访到了宾利汽车董事会成员罗凯文先生与宾利汽车大中华区执行总经理郑友添先生。众多周知,在2013年,宾利汽车实现了19%的销售增长,这是一个非常了不起的数字,对此,我咨询了宾利汽车董事会成员中负责销售、市场及售后服务的罗凯文先生,他是这样解读的:“其实有四个原因,第一,宾利品牌持续地在消费者心目中保持了强大的形象,我们对外的宣传和沟通非常清晰,把奢华和性能完美统一地传达给消费者,在全球有众多的宾利爱好者,他们对我们的品牌也是非常的熟悉;第二,我们的产品线非常完整清晰,有欧陆两门车系,新飞驰四门轿跑和旗舰车型慕尚,消费者有众多的选择空间;第三,截止去年底,我们 At the 2014 Nevada International Auto Show, Bentley Motor Show can be described as unlimited, introduced seven kinds of new luxury kit, the world debuted a new upgraded European flagship sports car and its convertible models. Meanwhile, the much-anticipated new speeding V8 also completed its world premiere at the Geneva Motor Show. In addition, Bentley Motor Co. also demonstrated its flagship model, Mucha with its new luxury suite, undoubtedly displaying luxury and performance. During this auto show, I was privileged to interview some of Bentley’s caring staff members, including Mr. Paul Lo, the board member of Bentley Automotive and Mr. Yau Yau-tim, Managing Director of Bentley Automotive Greater China. As we all know, Bentley achieved a 19% sales growth in 2013, a remarkable number, and I consulted Mr. Law Kaiwen, sales, marketing and after-sales service for Bentley’s board of directors. Interpretation: ”In fact, there are four reasons. First, the Bentley brand continued to maintain a strong image in the minds of consumers. Our external communication and communication are very clear, the luxury and performance of the perfect unity to convey to consumers, There are many Bentley fans around the world, they are also very familiar with our brand. Second, our product line is very complete and clear. There are two Continental cars, the new Mercedes-Benz four-door coupe and the flagship model Mu Shang, consumption There are plenty of room for choice; third, as of the end of last year, we