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作为世界上第一本男性杂志,《花花公子》曾举世瞩目;而作为它的创始人,休·海夫纳也一直颇受争议。时至今日,海夫纳创造的花花公子帝国和兔头商标仍然享誉全球,这不仅因为他创办杂志的独到眼光和长期积累的读者资源,更本质的原因在于他对特殊时代背景下读者心灵的了解和把握。通过探讨休·海夫纳创办杂志的历程和编辑理念,给处于低迷时期的当今杂志业以借鉴。
As the world’s first male magazine, “Playboy” has attracted worldwide attention; and as its founder, Hugh Hefner has also been controversial. Today, Heffner’s Playboy Empire and the Rabbit trademark are still world-renowned, not only because of the original vision and long-term accumulation of readership that he founded, but also because of his devotion to readers’ hearts in the special times Understand and grasp. By exploring Hugh Hefner’s history and editorial philosophy of creating magazines, we can learn from the downturn of today’s magazine industry.