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在传媒界现在经常能听到的一个词就是创新,创新是传媒的永动力。特别是传统媒体,报纸在经历了所谓的05寒冬以后,在05年底和06年初,多种创新手段相继启动。“在户外媒体领
One of the things that the media community can often hear now is innovation. Innovation is the permanent force of the media. In particular, traditional media and newspapers have gone through so-called winter 05 and many kinds of innovative means have been launched in late 2005 and early 2006 respectively. "In the outdoor media collar