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前不久,有消费者发现自己新买的一件电子用品上的英文问候语含有对国人不敬的意思,随即向媒体反映此事,认为这是对民族尊严的严重伤害,是对中国人的侮辱。此事一时间引得媒体争相报道。 事发当日,生产商A公司就发表公开声明,大意是:1.本公司一直以发展民族工业为己任,本着“用户至上的原则”,绝无伤害民族尊严的想法与行为;2.英文问候语是卡通名称,是一种趣味性、人性化的开机界面,所涉及英文单词本身又是多义词;3.购机用户如不喜欢该界面,公司可提供免费软件升级。声明同时公布了售后服务中心的地址和电话。 俗话说:“机遇与挑战并存”,在这次危机中,假如你是A品牌的公关经理,你该应用哪些高招来化解这次危机,甚至进一步化腐朽为神奇,树立正面形象,提升市场销售?——主持人
Not long ago, some consumers found that the newly-purchased English greeting on electronic gadgets contained the meaning of being disrespectful to the Chinese and immediately reported the incident to the media, believing it was a serious injury to the national dignity and an insult to the Chinese . The incident attracted media coverage at a time. On the day of the incident, producer A Company made a public statement to the effect that: 1. The Company has always been to develop national industry as its mission, the spirit of “user-oriented principle”, no harm to national dignity ideas and behavior; Greeting is the cartoon name, is a fun, humane boot interface, the English word itself involved is polysemous words; 3. Purchase users if you do not like the interface, the company can provide free software upgrades. The statement also announced the address and telephone number of the service center. As the saying goes: “opportunities and challenges co-exist”, in this crisis, if you are A brand PR manager, you should apply what tricks to resolve the crisis, and even further decadent magic, establish a positive image and enhance market sales ?--host