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电影海报是包含图像、文字、色彩等多种符号系统的多模态语篇。在社会符号学视角下,从再现意义、互动意义以及构图意义三个方面对电影海报进行多模态语篇分析可以更全面地解读电影海报所传达的故事信息和文化内涵。本文从叙述过程和概念过程两个方面,深入解析《美国美人》电影海报的再现意义,揭示了象征过程在该海报主题表达中的重要作用。
Movie posters are multimodal discourses that include multiple symbolic systems such as images, texts and colors. From the perspective of social semiotics, multi-modal discourse analysis of movie posters can make a more comprehensive interpretation of the story information and cultural connotation conveyed by the movie posters from the three aspects of reproduction meaning, interactive meaning and composition meaning. In this paper, the narrative process and the concept of the process of two aspects, in-depth analysis of the “American Beauty” movie poster reproduction meaning, reveals the symbolic process in the poster theme expression of the important role.