随着我国社会主义市场经济的发展,图书市场的竞争日趋激烈,图书商品由卖方市场全面进入买方市场。由于受亚州金融危机和国内经济增长缓滞的冲击,诸多非文化国有商业企业、民营公司和外资纷纷介入出版发行领域,再加上有些“二渠道”不按市场经济法规的“游戏规则”经营图书,图书市场出现了前所未有的结构性疲软,出版社征订数量少、出书难,国有新华书店一股图书(指课本、教材以外所行图书图片)销售下降,效益滑坡。长期计划性经营造成的产销结构失衡等问题得以充分暴露,使出版发行企业靠数量投入型发展的传统经营模式遇到 With the development of the socialist market economy in our country, the competition in the book market is becoming more and more fierce. The book goods enter the buyer’s market from the seller’s market in an all-round way. Due to the financial crisis in Asia and the sluggish domestic economic growth, many non-cultural state-owned commercial enterprises, private companies and foreign investors have been involved in the field of publishing and publishing. In addition, some “two channels” do not follow the “rules of the game” Operating books, the book market has seen an unprecedented structural weakness, publishing a small number of subscriptions, a hard book, a state-owned Xinhua Bookstore books (referring to textbooks, textbooks outside the book pictures) sales decline, the effectiveness of landslide. Long-term planned operation caused by the unbalanced production and marketing structure and other issues to be fully exposed, so that publishing companies rely on the number of investment-based development of the traditional business model encountered