论文部分内容阅读
随着我国经济的快速发展,人民生活水平的提高,旅游成为了越来越多人选择的主要休闲方式之一。然而作为一项新生事物,在宏观经济的影响下,我国上市旅游公司的营销发展并不稳定。面对国际旅游行业的强大竞争压力,我国旅游业需在新的发展阶段,进行自身的研究与调整。在旅游发展的新时期,促进旅游学科的独立,拓展旅游行业的研究领域、开创旅游行业的跨区域发展、整合旅游产业的规划等新举措,加强我国旅游业的综合实力。本文针对我国旅游研究面临的问题,提出相应的改革任务,促进我国旅游行业在新阶段中,有新的发展与进步。
With the rapid economic development in our country and the improvement of people’s living standards, tourism has become one of the major leisure modes that more and more people choose. However, as a new thing, under the influence of macroeconomy, the marketing development of listed travel companies in China is not stable. Faced with the strong competitive pressures in the international tourism industry, China’s tourism industry needs to carry out its own research and adjustment in the new stage of development. In the new period of tourism development, we should promote the independence of tourism disciplines, expand the research fields of tourism industry, create cross-regional development of tourism industry, integrate the planning of tourism industry and other new measures to strengthen the comprehensive strength of tourism in our country. In view of the problems facing China’s tourism research, this paper puts forward the corresponding reform tasks to promote the new development and progress of China’s tourism industry in the new stage.