安利来华经营十几年,身处鱼龙混杂的行业环境,采用敏感的直销模式,管理庞大的营销队伍,生产销售多达180多款百姓日用产品,而且恰逢中国矛盾纠结的社会转型期,虽历经波折却从未出现大的闪失,而且实现了企业跨越式成长,美誉度不断提升,显然,安利卓越的公共事务处理能力功不可没。为此,记者专访了安利(中国)负责公共事务的副总裁余放。 Amway operating in China for more than 10 years, living in a mixed industry and the environment, the use of sensitive direct sales model, managing a huge marketing team, producing and selling as many as 180 varieties of daily necessities, but also coincides with the tangle of social transformation in China, Although the twists and turns have never been a big flaw, but also to achieve business by leaps and bounds, rising reputation, Obviously, Amway excellent public affairs capabilities. To this end, the reporter interviewed Amway (China), vice president of public affairs Yu Fang.