客户关系管理(CRM),是通过培养企业的最终客户、合作伙伴对本企业及其产品更积极的偏爱或偏好,留住他们并以此提高企业业绩的一种营销策略。CRM是一种管理概念,其核心思想是将客户作为最重要的企业资源,通过完善的客户服务和深入的客户分析来满足客户的需要,保证实现客户的终 Customer Relationship Management (CRM) is a marketing strategy that fosters more positive preferences or preferences for the organization and its products, retains them, and improves the performance of the organization by cultivating the end-customers and partners of the organization. CRM is a management concept, the core idea is to customers as the most important corporate resources, through improved customer service and in-depth customer analysis to meet customer needs and ensure the realization of the customer’s final