现代营销学认为,产品的市场占有依赖其商品力、销售力和传播力的合力。在当今市场竞争异常激烈的情况下,企业要保住乃至扩大自己的市场份额,传播力的突出作用越来越被业内人士所重视。邦迪创可贴是个老品牌,在消费者心目中享有一定的信誉,以前的广告宣传主要侧重于对产 Modern marketing believes that the market share of products depends on the synergy of their commodity power, sales force and communication power. In today’s extremely competitive market conditions, companies want to maintain or even expand their market share, the prominent role of communication power more and more people in the industry attention. Bondi Band-Aid is an old brand, in the eyes of consumers enjoy a certain reputation, the previous advertising focused on the production