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营销者说2014年我们希望混动车型销量可以占到雷克萨斯总销量的30%,并希望这一比例在2015年能达到50%。2013年,雷克萨斯在产品、设计、售后服务、网络布局等方面根据中国消费者的需求不断进行改善。在网络布局方面,我们通过灵活多样的设置,使经销商网络向多样化和纵深化发展,逐渐渗入更多三四线城市,从而向消费者提供更加便利的高品质服务;此外,还在全国15个城市建立了16家城市展厅及2个卫星服务中心,为区域市场消费者提供更加便捷尊崇的全方位品质体验;在5个二三线城市建立了5家迷你4S店,进一步减轻了地方经销商的运营压力。在产品推广层面,目前雷克萨斯在华销售的全混动车型已有6款,20多年的全混动技术研发历史让全混动力成为雷克萨斯与其他豪车品牌相
Marketers said that in 2014 we expect hybrid sales to account for 30% of Lexus’s total sales and hope this could reach 50% in 2015. In 2013, Lexus continuously improved its product, design, after-sales service and network layout according to the needs of Chinese consumers. In terms of network layout, we diversified and deepened the network of distributors through flexible and diversified settings, and gradually infiltrated more cities in the third and fourth tier to provide more convenient and high-quality services to consumers. In addition, 15 cities have set up 16 urban showrooms and 2 satellite service centers to provide consumers in the regional market with a full range of quality experience that is more expedient and respected. Five mini 4S stores have been set up in 5 second and third tier cities, further reducing the distribution of local distribution Business pressure of operation. In the product promotion level, the current Lexus sales in China has been the full hybrid models 6, 20 years of full hybrid technology research and development history so that all hybrids become Lexus and other luxury brand phase