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伴随我国国民经济的增长,人们的生活水平越来越高,这推动了旅游业的快速发展,同时旅游业也拉动了国民经济的增长。自驾游旅游应运而生,其在旅游市场中的占有率越来越高,海南省是我国旅游大省,本文以海南省为例,分析了我国自驾游旅游市场,从自驾游的基本定义出发,概述了其旅游市场的概况,通过调查问卷的方式统计了游客的自然情况和行为特征,最后制定了一套海南省自驾游旅游市场有效的发展策略。
With the growth of our national economy, people’s living standards are getting higher and higher, which has promoted the rapid development of the tourism industry. Meanwhile, the tourism industry has also stimulated the growth of the national economy. Traveling by car came into being, its market share in the tourism market is getting higher and higher, Hainan Province is China’s major tourism province, this paper takes Hainan Province as an example, analyzes the tourism market of China’s Zijia You, starting from the basic definition of Zijia You , Summarizes the general situation of its tourist market, statistics tourists’ natural conditions and behavioral characteristics through questionnaires, and finally formulates a set of effective development strategies for traveling by car in Hainan Province.