一档有着30年历史的新闻栏目,对于只有50年历史的中国电视来说,不可谓年轻,但是环视世界电视历史,又不可谓年迈。在今天这个媒介竞争日趋激烈、受众信息来源日趋多样化、生活状况发生巨大变化的年代,《新闻联播》如何继续优化品牌效应,保持在受众心目中的权威地位,是中国电视人面对的严肃课题,也是受众的期待。 A file with a 30-year history of the news section, only 50 years old Chinese television, can not be said young, but looking around the world of television history, it can not be aged. In today’s era of increasingly fierce media competition, increasingly diverse sources of audience information, and dramatic changes in living conditions, how the “News Network” continues to optimize its brand name and maintain its authority in the eyes of the audience is a serious issue facing Chinese television operators Subject, but also the audience’s expectations.