近年来,报业市场竞争日趋激烈,报纸不但面临各类新媒体的挑战,同时还要与境外媒体争夺广告资源。面对恶劣的市场环境,在《广州日报》广告处在巫穗生处长的带领下,通过采取积极主动的广告经营策略,《广州日报》继续保持了在业界的领军地位。《广州日报》2006全年广告收入再创新高,达18.03亿元,实现了社会效益与经济效益的双丰收。 In recent years, the competition in the newspaper industry has become increasingly fierce. The newspaper not only faces the challenge of various types of new media, but also competes with overseas media for advertising resources. Faced with the harsh market environment, the “Guangzhou Daily” continued to maintain its leading position in the industry under the leadership of Mr. Ngok Sui, director of the “Guangzhou Daily” advertising and by adopting a proactive advertising strategy. The “Guangzhou Daily” 2006 annual advertising revenue hit a new high, reaching 1.803 billion yuan, achieving a double harvest of social and economic benefits.