市场如战场。竞争激烈的市场“商战”,不仅是“质量战”、“价格战”、“服务战”,更重要的是“人战”。同样的产品,在有些营销人员手里可能是畅销品,在有些营销人员手里也可能是平销品,甚至是滞销品,胜负往往取决于营销人员的素质。据报载:上海某电子厂与哈尔滨某电子厂都是国家生产示波器的定点厂,无论是规模,还是技术力量都差不多,但是在效益上却相差悬殊。上海厂产品供不 Market such as the battlefield. The “war on business” in the highly competitive market is not only “quality warfare”, “price warfare” and “service warfare”, but more importantly, “human warfare.” The same product, in the hands of some marketers may be the best-selling products in the hands of some marketers may also be the sale of goods, and even unsalable goods, the outcome often depends on the quality of marketers. It is reported that: An electronics factory in Shanghai and an electronics factory in Harbin are the national production of fixed-point oscilloscope plant, whether it is the size, or technical strength are similar, but the difference is significant in efficiency. Shanghai factory products for not