对新闻指导性的高度重视,早已成为我国新闻界的历史传统。邓小平关于新闻指导性的论述,阐释了报道动机和报道效果的科学联系,揭示了新闻报道中的基本规律,为记者克服在新闻指导性方面的随意倾向,提供了新的思路。学习新近发行的《邓小平文选》第三卷,更能使我们加深对这一点的理解。新闻指导性离不开针对性邓小平有关新闻宣传的论述使人最受启示的内容,是他对指导性内涵的阐发。《在西南区新闻工作会议上的报告》一文中,他写道:“报纸必须抓住每个地方的特点,这就是指导性。”(《邓小平文选》1938—1965年,第147页)它的更深层意义在于说明了指导性不能脱离针对性而存在,针对性是确立新闻指导性的出发点。新闻报道要借助针对性实现指导生活与实际工作的目的,就不能不研究报道对象的特点,指导什 The great importance it attaches to journalism has long been the historical tradition of our country’s press. Deng Xiaoping’s guidance on news guidance expounded the scientific connection between motivation for reporting and the effectiveness of reporting, revealed the basic rules in news reporting, and provided new ideas for reporters to overcome the random tendency in news guidance. Studying the third volume of the recently released “Deng Xiaoping’s Anthology” can further enhance our understanding of this point. The Guidance of the News can not be separated from the pertinence Deng Xiaoping’s discourse on the news propaganda most revealing content is his elucidation of the guiding connotation. In a paper entitled “Report of the Southwest District Press Conference,” he wrote: “The newspaper must grasp the characteristics of each place. This is guidance.” ("Selected Works of Deng Xiaoping, 1938-1965, p. 147) The deeper meaning lies in the fact that guidance can not exist without pertinence and pertinence is the starting point for establishing news guidance. In order to achieve the purpose of guiding life and actual work through targeted reporting, news reports can not but study the characteristics of the reported objects and guide them