针对2012年伦敦奥运会,土豆网再次精心策划,选择了角度新、内容新、形式新的大胆表现方式,制作了一档奥运的综艺脱口秀节目《装B指南》。近年来,网络视频异军突起,成为奥运报道的强大新秀,此番借奥运之机,顺风扬帆,借船出海,整合资源,进而打造黄金品牌,超越竞争对手,实现营销突围。体育内容和体育营销一直是土豆网的重要战略组成部 For the London 2012 Olympic Games, Tudou carefully planned again and chose a new perspective, new content and new bold forms of expression to produce a variety show of the Olympic variety show “B Guide.” In recent years, the emergence of online video has emerged as a powerful rookie in the Olympic Games. In this case, it borrowed the opportunity of the Olympic Games to wind down the sails and borrow boats to sea to integrate resources so as to create a golden brand and surpass its competitors to achieve breakthroughs in marketing. Sports content and sports marketing has always been an important strategic part of Tudou