在如今的多频道时代，在不同类型、相同时段的不同频道节目中，受众的选择在相当大的程度上取决于其偏好和忠诚度，也就是品牌。只有高品质、高收视率的品牌才能吸引和拥有众多的受众。与此同时，品牌意识对于树立媒体的整体形象，推销节目产品也有着非同寻常的作用。　　朱迪 In today’s multi-channel era, the choice of audience depends largely on their preferences and loyalty, which is the brand, in different channel programs of different types and at the same time. Only high-quality, high-ratings brands can attract and have a large audience. At the same time, brand awareness plays an extraordinary role in shaping the overall image of the media and in promoting program products. Judy