媒介数字化时代的到来冲击传统报业行业发展,许多专家断言报业发展进入衰退期,“报业寒冬”时期的到来使传统报媒的发展格局、生存环境发生深刻变化。本文以《纽约时报》为例,阐释该报作为世界性老牌报媒在应对“报业寒冬”大环境下探索数字化转型出路的策略,同时启发传统报媒行业在面临数字化时代冲击中如何更好的生存与发展。 The advent of the media digital era has hit the development of the traditional newspaper industry. Many experts assert that the development of the newspaper industry has entered a recession. The arrival of the newspaper industry in the winter has brought profound changes in the development pattern and living environment of traditional media. This article uses The New York Times as an example to illustrate how the newspaper, as a veteran newspaper publisher worldwide, is exploring strategies for digital transformation under the environment of “newspaper industry winter,” and at the same time inspires the traditional media industry in the face of the impact of the digital era Better survival and development.