一目前在国际上特许经营已经成为一种十分流行的现代商业模式,像美国的麦当劳、肯德基、可口可乐均已经作为流行的典范。在美国特许经营已经发展了近200年,现在已经在全国的零售额占1/3。而在新加坡已经将特许经营作为一项国策。特许经营以克隆成功商业模式,可以实现企业的快速扩张而成 At present, franchising in the world has become a very popular modern business model, such as the United States, McDonald’s, KFC, Coca-Cola have been as a model. Franchising in the United States has been developing for almost 200 years and now accounts for about one-third of national retail sales. In Singapore, franchising has been adopted as a national policy. Franchising cloning successful business model, you can achieve the rapid expansion of the enterprise