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中国汽车市场引无数英雄竞折腰。然而舟行于海,未必渔鱼。面对竞争迅速白热化的市场,一名优秀的汽车销售人员需要什么样的实力和素质?汽车经销商如何争夺潜在客户?车行一线应该如何管理?汽车厂家如何洞察消费者的真实需求……本刊中旬刊(案例版)特辟专栏,邀请在汽车营销领域具有丰富实战经验与理论功底的孙路弘先生为嘉宾主持,以营销专业视角来看车市中纷繁的变迁,以汽车领域的实战经验品论营销行动的得失,从细小之处着眼,以营销理论指点,以实战应用为证,通过对一个个具体而微的案例的深度剖析,给业界读者以借鉴、解惑、指引。本栏目以实战为主,理论为辅,诚邀业界营销精英以案会友,共同推动汽车营销进步。
China’s auto market cited countless heroes competing waist. However, the boat trip in the sea, may not fish. In the face of the rapidly changing market, what is the strength and quality of a good car salesman? How do car dealers compete for potential customers? How should car dealers manage first-hand what the car manufacturers are? Special Edition published special column, invited in the field of automotive marketing has rich practical experience and theoretical knowledge of Mr. Sun Luhong chaired by the guests, from a marketing professional point of view of the numerous changes in the automobile market to the field of actual combat vehicle theory Gains and losses of marketing initiatives, focusing on the small place, pointing to the marketing theory, the actual application as evidence, through a detailed analysis of individual cases, to the industry readers to learn, solve and guide. This column is based on actual combat, supplemented by theory, invites the industry’s elite marketing to meet friends, to jointly promote the progress of automotive marketing.