广告补贴使用不当,不仅难于调动经销商的积极性, 还会跌人他们设置的“资金陷阱”当丽美健保健器械公司的产品——纳米波治疗仪经过层层审批,终于获得上市资格后,他们却高兴不起来。对于一家新成立不久的公司来说,他们的资金还不足400万元,大张旗鼓地进行广告推广显然心有余而力不足。但是,广告又不能不打,至少招商广告要做。广告补贴更不能不补,否则经销商怎会有积极性? 那么,如何用有限的广告补贴提供实效化的保障,增强经销商的信心? Advertising subsidies used improperly, not only difficult to mobilize the enthusiasm of dealers, but also fall into the “financial trap” they set When the United States and health care equipment company’s products - nano-wave therapy device after layers of approval, and finally obtain the listing qualifications, They are unhappy. For a newly established company, their funds are still less than 4 million yuan, in a big way to promote advertising is obviously more than enough. However, the ads can not be beat, at least investment ads to do. Advertising subsidies can not but make up, or how can dealers have the enthusiasm? So, how to use limited advertising subsidies to provide effective protection, enhance dealer confidence?