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“让爱回家”已经连续4年,并日渐沉淀为一个品牌,令一汽奔腾逐步形成了一个“温暖”的品牌形象2014年的马年春节已经是一汽奔腾“让爱回家”广告的第四季,在这一部广告片中,一汽奔腾延续了以往片中家人的思念与柔情。《汽车商业评论》认为,因为有了“让爱回家”的一系列品牌推广活动,一汽奔腾有了一个“温暖”的品牌形象。自2011年春节至今的4年中,每逢春运期间,一汽奔腾即以一部温情短片在电视台、各大门户网站等平台进行密集投放,片中期待孩子回家的老人与未归的孩子之间相互的思念与爱贯穿了每部短片,契合这一时间段内大多数人们的心情,引起了一定的关注。为了达到更好的宣传效果,一汽奔腾邀请知名作家及“大V”为其捉
“Let love go home ” has been for 4 consecutive years, and gradually precipitated into a brand, so that FAW Pentium gradually formed a “warm ” brand image The 2014 Spring Festival is already FAW Pentium “let love back Home ”advertising in the fourth quarter, in this commercial, FAW Pentium continuation of the film in the past, the family’s thoughts and tenderness. The Automotive Business Review argues that FAW-Pentium has a “warm” brand image because of a series of brand promotion activities such as “Letting Love Go Home”. During the four years since the Spring Festival in 2011, during the Spring Festival period, FAW Pentium put a warmth video on platforms such as television stations and major portals. The elderly and non-returnees looking forward to returning their children Between each other’s thoughts and love through each video, in line with the mood of most people in this time period, attracted some attention. In order to achieve a better publicity, FAW Pentium invited well-known writers and “big V” as its catch