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作为民族卫浴的代表企业之一,英皇在近些年快速发展,获得了许多业内人士的认可。即便在当下低迷的市场大环境下,英皇仍然逆市增长,成为中国卫浴界为数不多的交出令人认可答卷的企业。现在,就让我们走近英皇,在同英皇卫浴市场部经理彭芳女士的谈话中,进一步了解英皇成功的秘密和背后的所付出努力。中国厨卫:英皇产品的设计风格是什么?彭芳:英皇的品牌定位是“英伦风情,皇室风范”。在这样的思路指引下,我们产品大多带有浓郁的英伦特色。但应该注意的是,我们的产品并不是简单的、生硬的、粗暴地将各种英伦元素加以堆砌,而是在继承
As one of the representative enterprises of the national bathhouse, the emperor has developed rapidly in recent years and gained the recognition of many people in the trade. Even in the current downturn in the market environment, the emperor is still adverse economic growth, as China's bathroom industry one of the few hand over the accredited business respondents. Now let's get closer to the Emperor and learn more about the secrets of the success of the Emperor and the efforts behind the conversation with Ms Pang Fang, the manager of the King's Bath Marketing Group. Chinese kitchen and toilet: What is the design style of Emperor's products? Peng Fang: Emperor brand positioning is “British style, royal style ”. Guided by such ideas, most of our products with rich British characteristics. It should be noted, however, that our products are not simply, rigidly and rudely piling up a variety of British elements but inheriting