案例教学法是近年来在高校教学中广泛使用的一种教学方法,因其有利于增加教师和学生之间在教学中的互动,活跃课堂气氛;同时提高学生分析问题和解决问题的能力,增强学生学习的自觉性和主动性。根据几年的实践经验和教学实践,笔者在《广告经营与管理》等实践性较强的课程中运用案例教学法取得了较好的效果,今后笔者将进一步着眼于探索和完善案例教学法在广告教学中的实际运用。 Case teaching method is a teaching method widely used in teaching in colleges and universities in recent years because it is helpful to increase the interaction between teachers and students in teaching and to activate the classroom atmosphere. At the same time, students’ ability to analyze and solve problems is enhanced and enhanced Students learn the initiative and initiative. According to several years of practical experience and teaching practice, the author has made good use of the case teaching method in such practical courses as “Advertisement Management and Management”. In the future, I will further focus on exploring and improving case teaching methods The practical application of advertising teaching.