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创新是一个民族进步的灵魂,是国家兴旺发达的不竭动力。只有创新,广播节目才会有强大的竞争力和活力,获得更大发展。本文介绍云南德宏广播电台发展概况、存在的问题、实践与做法、发展建议,阐述在媒体融合大趋势下,广播人顺应时代发展,采取新手段、新形式推动传统广播与新兴媒体相互借力、优势互补、融合发展,在准确传达党和国家的方针政策的同时,把民语广播办好办活,丰富少数民族听众文化生活,大幅提升群众参与度。
Innovation is the soul of a nation’s progress and an inexhaustible motive force for the country’s prosperity and development. Only innovation, radio programs will have a strong competitive edge and vitality, to achieve greater development. This article introduces the development situation, existing problems, practices and practices, development proposals of Yunnan Dehong Broadcasting Station, and expounds that in the general trend of media convergence, broadcasters should follow the development of the times, adopt new means and new forms to promote the mutual attraction of traditional broadcasting and emerging media While complementing each other’s advantages and merging with each other. While accurately conveying the party’s and the state’s principles and policies, the Probationary Radio should be handled well to enrich the cultural life of minority audiences and greatly enhance the participation of the masses.