现如今,微博已成为增长速度最快的互联网应用,是网民在需要发布信息时的第一选择。本文旨在通过对微博在食品药品监管工作中的应用进行SWOT分析,来发挥微博的优势、克服其劣势、利用其机会、化解威胁,使之成为正确引导舆论,使公众能够及时、准确、客观地了解政府监管动态、食品安全状况、相关政策法规及科普知识最为有效的平台之一。 Today, microblogging has become the fastest growing Internet applications, is the first choice of Internet users in the need to publish information. The purpose of this paper is to make use of SWOT analysis of Weibo in the application of food and drug regulatory work in order to exploit the advantages of Weibo, overcome its disadvantages, take advantage of its opportunities and resolve threats to make it a correct guide for public opinion so that the public can timely and accurately , And objectively understand one of the most effective platforms for government regulation, food safety, relevant policies and regulations and popular science knowledge.