根据一家由欧洲人主持在芝加哥开业己17年的律师事务所的报告,许多欧洲公司在美国投资失败的主要原因有三个:首先是公司对美国市场的大小、结构以及其他方面缺乏了解。美国的销售渠道在很大程度上与欧洲不同。如果对具体产品及其销售渠道与潜力缺少充分的研究,企图在美国做生意无异于赌博。不要急于和第一家找上门来的公司签约,也不要急于签订独家代理协议。首先要对潜在的贸易伙伴的实际能力有一个准确的判断。第二个原因是外国公司常常不能使自己的产品适应美国市场的需要。产品的技术,尤其是在电子、建筑和消费品市场等方面,存在许多差异。其中也包括对产品说明和标签的要求,如果只是从另一种语言直译成英语,常常是收效甚微。第三个原因是,当外国公司到美国开业时,它们常常没有足够的资金和 According to a report by a European law firm, which has been in Chicago for 17 years, many European companies have failed to invest in the United States. There are three main reasons for this: First is the lack of understanding of the size, structure, and other aspects of the US market. The US sales channels are largely different from Europe. If there is insufficient research on specific products and their sales channels and potential, attempting to do business in the United States is tantamount to gambling. Don’t rush to sign a contract with the first company you come to and don’t rush to sign an exclusive agency agreement. The first thing to do is to have an accurate judgment of the actual capabilities of potential trading partners. The second reason is that foreign companies often cannot adapt their products to the needs of the US market. There are many differences in the technology of products, especially in the electronics, construction and consumer goods markets. It also includes requirements for product descriptions and labels, and if it is simply translated into English from another language, it often has little success. The third reason is that when foreign companies come to the United States to start business, they often do not have enough funds and