党的十七大报告指出:“当今时代,文化越来越成为民族凝聚力和创造力的重要源泉、越来越成为综合国力的重要因素”;“要坚持社会主义先进文化前进方向,兴起社会主义文化建设新高潮,激发全民族文化创造活力,提高国家文化软实力”。对于企业来说,贯彻 The report of the 17th National Congress of the Communist Party of China pointed out: “In today’s era, culture has increasingly become an important source of national cohesion and creativity and an increasingly important factor in the overall national strength.” “We must uphold the direction of the advanced socialist culture, The rise of a new upsurge of socialist cultural construction will stimulate the vitality of the entire national culture and enhance the national soft power of culture. ” For businesses, implement