广告,在许多人眼里具有无所不能的神奇魅力:仿佛可以点石成金,化平凡为神奇。名不见经传的秦池古酒因夺得96年中央电视台黄金时段广告的标王而一举驰名,创造了销售额增大5倍的奇迹;97年又以3.2亿的报价再夺标王,向世人充分展示了秦池人对广告的痴迷程度。秦池的成功令多少经营者羡慕不已,好的广告多少企业家梦寐以求。然而,作广告先要懂广告,熟谙作广告的学问,使企业广告走出广告活动的误区。 Advertising, in the eyes of many people have the magical charm of the omnipotent: it seems that you can turn the stone into gold, the ordinary magic. Curse of the unknown Qin pool because won the prime time of CCTV prime time in 96 advertising and famous, created a miracle of sales increased 5 times; again in 1997 to 320 million offer won the king, to the world Fully demonstrated Qin Chi people’s obsession with advertising. Qin pool of success many operators envy endless, good advertising how many entrepreneurs dream. However, advertisers must first understand advertising, well versed in the learning of advertising, corporate advertising out of the misunderstanding of advertising.