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“艺术设计(装潢)”是我国高等学校艺术类的一个老专业,该专业名称最早称为“装潢”、“广告装潢”、“装潢设计”等;1992年修订高校本科专业目录时,定名为“装潢艺术设计”;1998年再次修订专业目录,又将“装潢艺术设计”归于“艺术设计”专业之中。从“装潢”到“艺术设计(装潢)”(以下简称“装潢”),虽然该专业几经易名,但其培养目标的定位都是为广告、包装等行业培养从事视觉设计的专业人才。
“Art Design (Decoration)” is an old specialty in the arts of colleges and universities in our country. The earliest name of the specialty is “Decoration”, “Ad Decoration”, “Decoration Design”, etc. In 1992, when revising the undergraduate professional catalogs, “Decorating art design”; again in 1998 to amend the professional directory, and “decorating art and design” attributed to “art and design” professional. From “decorating” to “art design (decorating)” (hereinafter referred to as “decorating”), although the profession has been renamed several times, its training objectives are all aimed at cultivating professionals engaged in visual design for the advertising and packaging industries.