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中国画的构成元素与平面广告设计元素有非常大的相同性,在平面广告设计中应用中国画元素,应该以广告创意为指导,深刻理解并应用中国画元素的内涵,只有这样才能达到广告设计的真正目的。本文主要从两者之间的联系出发,探析中国画元素在平面广告设计中的应用。
The elements of Chinese painting are very much the same as graphic advertisement design elements. The application of Chinese painting elements in graphic advertisement design should be guided by advertisement creativity, deeply understand and apply the connotation of Chinese painting elements, so as to achieve the true purpose of advertisement design . Based on the connection between the two, this article explores the application of Chinese painting elements in print advertisement design.