修辞语法,大概从小学便开始接触了,初中、高中、大学,只要学语文,基本上都离不开修辞的学习。说到修辞方法,人们首先想到的要算“比喻”了,而“比喻”中的“明喻”更是用得最多的。一个广告,如果用“比喻”的修辞方法来说明商品的功能、特性等,一般来说可使消费者更容易理解广告所要表达的意思, Rhetorical grammar, probably begin to contact primary school, junior high school, high school, university, as long as learning Chinese, basically can not do without the rhetorical learning. When it comes to rhetorical methods, people first think of metaphor, and “simile” in “metaphor” is the most used. An advertisement, if the “metaphor” rhetorical method to illustrate the function of goods, features, etc., in general, make it easier for consumers to understand the meaning of advertising to be expressed,